LG OLED77G36LA 77 Inch 4K UHD OLED Smart TV 2023

LG OLED77G36LA 77 Inch 4K UHD OLED Smart TV 2023

Advanced OLED processor for optimised pictures and sound 

Discover the LG OLED G3, equipped with the latest a9 AI Processor Gen6, which serves as the heart of the television. This state-of-the-art processor, designed specifically for OLED technology, guarantees superior picture and sound quality. Thanks to AI Super Upscaling, it provides outstanding image enhancement, while also upgrading audio to create an immersive cinematic experience.

Enhanced brightness 

Experience an exceptional viewing experience with Brightness Booster Max, featuring an innovative Light Boosting Algorithm and Light Control Architecture. These cutting-edge technologies work together to produce stunningly bright images, providing up to 70% more brightness compared to traditional OLED displays*. Whether your room is brightly lit or dark, you can expect a breathtaking picture quality that will leave you spellbound.  *70% brightness increase applies to 77/65/55" screen sizes.

LG SELF-LIT OLED evo technology 

LG self-lit OLED is the pinnacle of TV technology. Every single pixel on the screen is self-lit, resulting in impeccable contrast, 100% color accuracy and volume, and razor-sharp details that create an unparalleled viewing experience. LG OLED provides uncompromising picture quality from any angle, so everyone in the room can enjoy the same breathtaking images, regardless of their seating position. In addition, OLED technology ensures a safer and more comfortable viewing experience, thanks to its flicker-free technology and certified low blue light levels, reducing eye fatigue during extended viewing sessions of boxset marathons, championship games, and intense gaming.  

One Wall Design - Flush fit and ultra slim 

 LG OLED G3's class-leading One Wall design offers an ultra-slim profile and built-in flush fit wall mount providing understated elegance to any space, merging seamlessly into your environment while making a bold statement and powerful focal point.   

(Wall-mount included. Table stand not included - available to purchase separately).  

Smart Platform

Get access to all your favorite apps, including Freeview Play, NOW, Netflix, Prime Video, Disney+, Twitch, and more with LG's user-friendly webOS smart platform. With new Quick Cards, finding content based on your interests - whether it's Gaming, Sports, Music, or even Home Office - is now easier than ever. Plus, with Alexa voice control, you can effortlessly control your TV and even your entire smart home. Enjoy seamless entertainment and smart home control with LG's webOS and Alexa integration.  

Extraordinary Cinema experience

LG OLED G3 delivers the ultimate at-home cinema experience. Laser-sharp pictures, crystal-clear sound and perfect black levels, plus Filmmaker Mode, provide film experiences exactly how the director intended. Dolby Vision and Dolby Atmos inject awe-inspiring drama into every genre - with incredible colour and contrast plus 3D surround sound - delivering the ultimate in full audio-visual immersion. 

Ultimate Gaming experience 

LG OLED G3 unleashes the full potential of next generation consoles and heightens your gaming skill. Boost your competitive edge with features such as 4K@120Hz, VRR, ALLM and eARC as specified in HDMI 2.1, and an incredible 0.1ms response time plus low input lag. LG OLED G3 comes loaded with FreeSync, G-Sync, HGiG and Game Optimiser features as well as easy access to Twitch on LG's webOS smart platform.   

Hyper-real sport experience   

LG OLED delivers you the realism and intensity of the sports stadium experience at home, with uncompromised picture quality at any viewing angle regardless of where you are sitting. Exceptional picture quality with immersive sound (AI Sound Pro) is enhanced by the smoothest motion (OLED Motion) so no matter how intense the action is, OLED keeps every detail of the game in diamond-sharp focus.   

LG Soundbar synergy

Pair with a compatible LG Soundbar to enjoy a seamless, connected experience with enhanced sound. WOW Orchestra utilises TV and Soundbar speakers simultaneously for an optimised experience. WOW Interface takes the hassle out of tuning your audio, using Soundbar mode controls and super-accessible TV remote and on-screen menus. 

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